01
Movement
See where customers walk through the store.
PHYSICAL RETAIL INTELLIGENCE
The store floor,
made measurable.
Trace turns your existing cameras into a live map of customer movement, dwell time and conversion — processed entirely inside your store.
THE PHYSICAL BLIND SPOT
Online stores know every click.
Physical stores mostly guess.
Retailers know transactions, but rarely know what happened before the purchase: which areas people visited, where they stopped, what they ignored, or when they left.
ONE SPATIAL MODEL
One view of the entire store.
Trace calibrates every camera against the floor plan, then fuses each stream into one shared view of movement across the space.
01 Cross-camera tracking02 Unified floor view03 Live movement
MOVEMENT, MADE VISIBLE
See where attention actually goes.
Movement and dwell data are projected directly onto the store floor plan, revealing the routes people take, where they stop and which areas get ignored.
THE SIGNALS THAT MATTER
From footfall to checkout.
02
Dwell
Understand where people stop and for how long.
03
Visitors
Count unique visitors across multiple cameras.
CAM A01CAM B
04
Conversion
Measure how many visitors reach checkout.
Entered 100Explored 64Checkout 21
FROM MOVEMENT TO DECISIONS
Know what your store is doing.
See visitor trends, peak hours, demographics, dwell time and conversion in one dashboard.
BUILT FOR DAILY RETAIL DECISIONS
See the store. Improve the store.
Trace turns movement data into practical decisions for layouts, teams, displays and service.
01
Layout strategy
See which aisles and zones earn attention, then place products where customers naturally move.
Talk to us02
Staffing precision
Match floor coverage to real visitor density and prepare teams for the hours that need them most.
Talk to us03
Display attribution
Measure whether windows, displays and promotional zones attract visits, dwell and onward movement.
Talk to us04
Friction reduction
Find bottlenecks around entrances, service points and checkout before they become lost purchases.
Talk to usNO RIP-AND-REPLACE
Your cameras are already the sensors.
Trace connects directly to existing IP camera streams. No new sensor network. No customer-facing hardware. No expensive store retrofit.
Existing cameras→
Trace AI→
Unified floor model→
Analytics
TRACE YOUR SPACE
See your store differently.
Turn the cameras you already have into a real-time understanding of how your space performs.